Coca-Cola Nigeria Launches Limca Cola to Expand the Footprint
Coca-Cola Nigeria, a subsidiary of the Coca-Cola Company, in its bid to expand the footprint of the Limca brand has launched a new product called Limca Cola to the Nigerian carbonated drink market.
Coca-Cola Nigeria stated that Limca Cola has a unique cola taste that delivers refreshment to consumers on-the-go. The company added that the introduction of the sparkling soft drink to the carbonated market in Nigeria affirms the Coca-Cola Company’s commitment to refresh Nigerians.
Speaking on the new product, the Franchise Marketing Manager, Gbolahan Sanni said Limca Cola comes in PET bottles of 60cl, as well as at an affordable price of 100 naira.
Sanni said “we are excited about the introduction of Limca Cola to the Nigerian market. Limca Cola is a reaffirmation of our commitment to innovatively refresh our consumers on-the-go with a good quality product, unique cola taste at an affordable price”. The company noted that the Limca range is also available in Lemon-Lime, Bitter Lemon and Soda Water variants.
In 2016, Coca Cola Company and Tropical General Investments Group (TGI Group), the holding company of Chi Limited, had announced a binding agreement. The agreement saw Coca-Cola Company acquire an initial minority equity shareholding in Chi Limited with plans to increase ownership to 100 percent within three years, subject to regulatory approvals.
President, West African Unit, Peter Njojo, which stated that the process would be completed in the first quarter of 2019, noted that the company has completed its acquisition of Chi Limited.
Njonjo clarified that Coca-Cola has no intention to apply a fundamental change, assuring that the quality would not be tampered with, while Coca-Cola will build on the company’s achievement with the existing system.