Diamond Bank Empowers Women with BETA Savings
Diamond Bank Plc as part of its efforts to promote financial inclusion and bridge the gap between the banked and unbanked said it is empowering women through its BETA savings account.
The Group Head, Agency and Merchant Services, Diamond Bank, Mrs. Uche Ben-Uzoebo, while speaking recently at an event, tagged ‘Beta Woman, Beta Naija’, said the objectives were to enlighten the women on the importance of savings and help them to understand the value of accessing formal financial services.
She said that it would also aid them in planning to meet their financial goals through one of the bank’s financial inclusion products – BETA savings account.
Ben-Uzoebo said “The event was introduced with a drama/play, themed ‘Your money is always safe in Diamond Bank’, which focused on saving wisely through the formal financial sector in a BETA savings to avoid indelible loss.
The informal saving method, such as Adashi and Ajiya, where a local money collector goes around collecting daily savings, has no guarantee.”
“Gender is a vital consideration when discussing financial literacy. Women are highly capable, prudent and have a strong savings culture. However, they have a harder time achieving this objective than men because they struggle to earn enough.”
She added, “The BETA proposition seeks to address convenience and access, which are the two major issues cited by many women in Nigeria as barriers to entry into formal financial services. With over 700,000 accounts opened, the bulk of them women, the bank is already seeing the positive impact of the BETA proposition.”
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