Enterprise Television- Freshworks Announces Expansion Plans to Africa
Freshworks Inc., a leading provider of cloud-based business software, has announced its expansion into the African market, as it plans to significantly increase its commitment with specific investments in marketing, sales and partner resources to better serve its customers in the region.
The Director for Middle East & Africa, Freshworks, Arihant Jain, in a statement on Tuesday, said, “Africa is a very strategic market for Freshworks. The opening of Africa is an important milestone for us, as it demonstrates our expanding commitment to the region and strengthens our position as a leading software provider.”
According to Jain“The combination of our industry-leading solutions along with a growing customer base in the region will augment our local operations. Our aim is to build rich, meaningful engagement with enterprises of all sizes that are looking for new cutting-edge solutions to power their customer and employee experiences.”
The International Data Corporation predicts the overall African Information Technology spending to reach $33.4bn in 2018, with nearly $1.9bn of that coming from Nigeria alone.
The year 2017 saw Freshworks building its African foundation with the company’s flagship ‘Partner Programme’ receiving immense interest from regional resellers and adding Beaupun and GoTech to the partner ecosystem.
The firm said in the statement, “Today, with a diverse network of partners, the experience of serving leading businesses and their IT executives and the recent accreditation of the ‘2018 Gartner Peer Insights Customers’ Choice for IT Service Management Tools’, Freshworks is paving way for the future of IT service management in Africa to keep pace with growing customer and market demands.
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