Huawei Topples Apple to Become Second Largest Smartphone Vendor Globally

Enterprise Television- Huawei Topples Apple to Become Second Largest Smartphone Vendor Globally

Research firm, Gartner said Huawei surpassed Apple in Q2 of 2018 to clinch the second worldwide smartphone vendor position for the first time.

According to the Gartner report, Huawei secured second position by selling 49846.5 thousand units; while Apple moved into the third spot by selling 44715.1 thousand units.

Overall sales of smartphones to endusers grew 2% in the second quarter of 2018 to reach 374 million units.

Research director at Gartner, Anshul Gupta said, “Huawei’s smartphone sales grew 38.6% in the second quarter of 2018. Huawei continues to bring innovative features into its smartphones and expand its smartphone portfolio to cover larger consumer segments.

Adding that “its investment into channels, brand building and positioning of the Honor devices helped drive sales.”

Huawei is shipping its Honor smartphones into 70 markets worldwide, and is emerging as Huawei’s key growth driver, added Gupta.

Gartner said in its report that Apple’s performance was flat in the second quarter of 2018 (0.9 % growth).

“Minimal incremental value in Apple’s current-generation flagship iPhones led to slower growth in the second quarter of 2018. Demand for the iPhone X has started to slow down much earlier than when other new models were introduced.”

Samsung maintained the top global smartphone vendor spot, declining 12.7 % in the second quarter of 2018.

According to Gupta, “Samsung is facing slowing global smartphone demand and ever-growing competition from Chinese manufacturers. “It now expects the Note 9 smartphone to revive growth.”

The report also said that ‘Xiaomi’s focus on expanding its portfolio and adopting a unified retail model by integrating offline and online retail is driving growth in a slowing global smartphone market and that helped it secure fourth spot in the global smartphone market.

In the smartphone operating system (OS) market, according to Gartner, Google’s Android further extended its lead over Apple’s iOS in the second quarter of 2018, securing 88 % market share to 11.9 % share for iOS.

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