Kellogg to Reward Brilliant Kids with N5million Scholarship
Kellogg Tolaram LFTZ Enterprise, makers of breakfast cereal has announced a monetary reward in form of scholarships worth N5million, to fifty primary school pupils across three states in Nigeria, for their brilliant performances in the recently concluded essay competition tagged “Kellogg’s Superstars”.
Kellogg’s Superstars contest is a school-based essay writing competition designed for primary school pupils to sharpen their writing skills while also bringing out the creative uniqueness in them.
The Contest which began in March 2019 reached out to more than 1.8 million pupils at approximately 12,000 schools across Rivers, Lagos and Oyo State; these students were tasked to exhibit their writing talent on the topic “what makes you a Kellogg’s superstar”, after which 50 outstanding pupils will emerge and be awarded with a Hundred Thousand Naira worth of scholarship each.
Speaking on this development in a statement made available to newsmen recently in Lagos, the Marketing Manager, Kellogg’s, Mr. Darlington Igabali said that the initiative was borne out of the brand’s passion to contribute to the growing educational status of the nation, with the belief that by encouraging these pupils at a very tender age through the educational scholarship offer, we are tactically paving way for a brighter tomorrow.”
“Kellogg’s Superstars programme follows a holistic developmental approach, which begins with making sure children have the best start to their day by getting a complete breakfast option through Kellogg’s various cereal variants while also encouraging them to identify and improve their inherent academic skills in the area of writing.” he stated.
The entries received from 12,000 schools across three states; Rivers, Lagos and Oyo State were being collated and carefully evaluated by a panel of academicians and brand consultants to select the “50 outstanding Kellogg’s Superstars” who have showcased remarkable level of creative excellence.
Also speaking on the event was the Public Relations Manager, Tolaram Group, Mrs. Omotayo Azeez- Abiodun who confirmed that the brand is currently moving from school to school to award these 50 outstanding Kellogg’s Superstars with one hundred thousand Naira worth of scholarship each, to invest on their education.
She also highlighted other children engagement activities which the brand has been consistently embarking on in the last couple of years.
“Beyond the essay contest, Kellogg has been working on providing the right start for our children through the Kellogg’s Superstars programme, we equally have invested in building educational infrastructures; reading and literacy initiative; scholarships; business-education partnerships; and other local needs towards ensuring a brighter opportunities for the Nigerian children” she said.