Enterprise Television- Lara and the Beat Movie Gets New Ice-Cream Flavour, Meal
American ice cream parlor chain, Cold Stone Creamery and American pizza restaurant, Domino’s Pizza in partnership with Biola Alabi Media’s new movie, Lara and the Beat, have launched a new ice-cream flavour and meal offering.
According to the marketing manager of Cold Stone Creamery, Bimpe Olanrewaju, some of the elements in the movie inspired the new products.
She said, “Lara and the Beat is a perfect fit as it has key elements that resonate with our brand: lifestyle, fashion and music.
The beautiful story of the movie inspired a new ice cream flavour named ‘Baby cakes,’ a term of compliment used by the lead character ‘Lara Giwa’ in the movie.
This new flavour is a delicious strawberry ice-cream layered with yellow cake and topped with crunchy coconut shavings.”
The Unveiling event was graced by the all lead cast members from the movie, Seyi Shay, Vector, Somkele Iyamah and Chioma Akpotha, joined by the director, Tosin Coker, and the executive producer, Biola Alabi.
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