Minime Partners State Governments on Entrepreneurship Development
Minimie Chinchin and Minimie Noodles has initiated a unique entrepreneurship development partnership with state governments across Nigeria, through the states’ respective Ministry of Women Affairs, that will enable beneficiaries attain financial independence.
Minimie a household name in the top echelon of snacks and Noodles in Nigeria, through the partnership, is providing trading assets to selected individuals to start up new businesses.
Already, few Nigerian youths, aspiring to become small business owners have benefited from the program and have received branded kiosks fully equipped with cartons of all regular and new flavours of the brand like Minimie Instant Noodles Tomato & chicken flavour, Minimie Chin-chin regular and the newly introduced Minimie Chinchin- Hot and spicy flavour, courtesy of Minimie in conjunction with the Ministry of Women Affairs in Lagos and Oyo state.
Minimie actively entered the Nigerian marketing landscape in 2015 with its unique snack and noodle offering and has since been making significant marks in the snack category across the nation.
According to the brand Manager, Minimie, Rani Kolati in a statement made available to newsmen recently in Lagos, the initiative was borne out of the realization that lots of Nigerian youths who are unemployed still have the zeal to become entrepreneurs. However, due to financial constraints they cannot start on their own.
“In view of this, we decided to encourage youths who are the future of the nation, to start up their own businesses. We bootstrap them with a sales kiosk, stock, startup fund and support them with supplies, so they can continue the business and support their family.
“We set up these sales kiosks in secure strategic locations for these budding and aspiring entrepreneurs at densely populated bus stops/ parks to enhance sales. After the official handover to them, we ensure to deploy our area marketing managers to assist with sales trainings and regular checks to help achieve significant amount of profits which will keep them in business for a long time,” Rani stated.
Rani disclosed that there are currently fifteen kiosks scattered across Lagos, four in Ibadan, one in Abeokuta, two in Illorin, three in Onitsha, one in Port Harcourt and six in Benin and many others in the pipeline.
During the donation exercise in Abeokuta, the Ogun State Commissioner of Women Affairs and Social Development, Hon. Mrs. Abiola Kufile- Okonji while handing over the business to Mrs. Sangobiyi- Dorcas stated that the initiative was in line with the vision of the state government to create jobs, wealth opportunities and alleviate poverty among residents in the state.
She also commends the efforts of the Minimie Team for collaboration with the Ministry towards providing jobs opportunity for the people in dire need to make ends meet.
In the same vein, Lagos State Commissioner Women Affairs and poverty Alleviation, Hon. Mrs Lola Akande at the empowerment exercise in Lagos, while appreciating the Minimie brand also advised beneficiaries to make the best use of the opportunity presented by effectively deploying skills and assets into in the running of their businesses profitably and sustainably.
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