Mutalo Group Plans to Capitalize on Sub-Saharan Africa’s Growing Demand for Energy Drinks
Poland’s energy drink manufacturer and one of the biggest energy drink companies in Europe, Mutalo Group is keen to take advantage of Sub-Saharan Africa’s growing demand for energy drinks.
According to a new report from HTF Market Intelligence, a privately-held global consulting firm, the Middle East and Africa energy drinks market is expected to register a healthy compound annual growth rate (CAGR) of 10.5 per cent in the forecast period of 2019 to 2026.
The new market report contains data from as early as 2017, with a forecast period running from 2019 to 2026.
Mutalo Group has also confirmed plans to branch deeper into the Kenyan market. In 2016, the Group CEO, Tomasz Nowowiejski said that the firm would initially import the energy drink product directly from its Poland-based plants ahead of the planned setup of a local manufacturing plant.
The firm has since opened a local office in Nairobi as part of an ongoing expansion strategy.
The company is growing rapidly at a rate of about 200 per cent over the past two years. Mutalo Group’s flagship product, ‘Kabisa’, is already on top of the list of the best-selling drinks in 10 countries across Sub-Saharan Africa. The energy drink is expected to make similar progress in Kenya as well.
He said “It is a pleasure for us to enter the Kenyan market. We received too many questions from the market about Kabisa.”
“We call Kenya home because Kabisa fits this market like no other. That’s why we decided to open our local office in Nairobi.”
The company said in a statement “We have achieved huge success and we are considered the best energy drink in the Ivory Coast. The firm claims to have sold over 72.5 million cans of its product to date.
Mutalo Group stated that their Kabisa energy drink will soon be available in local shops, popular supermarkets, bars, cafes and restaurants across Kenya.