Nigeria Generates $180 Million from Gaming Activities – Report
A latest report on the Global Games Market for the period under review has shown Nigeria leads in the amount of revenue it generated from gaming activities between January and October 2018 ahead of its peers on the continent.
Analyses of the data in the report showed that Nigeria ranked second on the continent having generated about $180 million revenue while Egypt led the whole continent with $286 million in revenue for the same period.
Other countries by revenue showcased in the study includes Algeria, which generated $142 million and number three in Africa; South Africa made $129 million and Kenya earned $31 million from gaming activities this year ended October.
In the study carried out by NewZoo, a global provider of games and e-sports analytics, Ghana earned $30 million and Ethiopia generated $27 million from consumer spending on games within the same period.
However, out of 100 countries that the study covered globally, Egypt ranked 37th, Nigeria ranked 45th and Algeria ranked 54th, South Africa ranked 56th while Kenya ranked 89th.
The report stated that the revenues were based on consumer spending in each country and exclude hardware sales, tax, business-to-business services, and online gambling and betting revenues.
Commenting on the findings, the Chief Executive Officer, NewZoo, Peter Warman, said, “It took more than 35 years for the global games business to grow to $35 billion in 2007, the year that the iPhone was introduced. Since then, the games market has added an extra $100 billion in revenues to arrive at this year’s total of $137.9 billion worldwide.
“The uptake of smartphones has been a key contributor to the accelerated growth of the games market, in terms of both engagement and revenues, but is only one of the many factors that have brought us to where we are today.”
Globally, the study showed that China led the top 100 countries by game revenues with $37.9bn in revenues for the same period.
It added that the United States and Japan remained second and the third-largest by game revenues with $30.4 billion and $19.2 billion, respectively.
According to the findings, despite having one-third of the number of players, the Japanese mobile market is almost the same size as North America’s, as mobile gamers in Japan spend more than anyone else in the world.
“The German games market will total $4.7 billion this year, placing it at 5th and the largest market by game revenues in Europe. South Korea is the most notable riser in the ranking. It surpassed both the United Kingdom and Germany and is now the fourth-largest market with game revenues of $5.6 billion.”
The report added, “In terms of regions, Asia-Pacific builds out its lead with revenues of $71.4 billion in 2018. With markets like India and Indonesia, Asia-Pacific is home to the fastest-growing games market globally.
Driven by increased smartphone adoption, better Internet infrastructure, and competitive and immersive mobile games, these markets have boosted the region to capture 52 per cent of the global market.
“North America is the second-largest region with $32.7 billion in game revenues, ahead of Western Europe at number three.”
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