Scooter Firm Bird Pushes for Law Change with London Trial
The Californian electric scooter business Bird is launching a pilot service on London’s Queen Elizabeth Olympic Park.
It is illegal to ride powered scooters on public roads or pavements in the UK but Bird hopes to get the law changed within 12 months.
The company, which operates in around 40 American cities, believes that its pilot scheme on private land will demonstrate the usefulness of this hop on, hop off form of transport and its environmental benefits.
The scooters are unlocked with an app, and will only be available between 07:00 and 21:00.
They will then be collected and charged overnight.
Bird says that will mean that the problems with theft, vandalism and late-night drunks which have afflicted some bike-sharing schemes, will be avoided.
But Bird’s UK and Nordics chief Richard Corbett says that in Paris and Amsterdam, where it is already operating, the scooters have quickly found a place in the urban transport mix and shown they can be safe.
Users will pay £1 ($1.30) to unlock a scooter and then 20p per minute. That will be reasonably cheap for the short distances in the Olympic Park, albeit more costly than the free shuttle bus taking people to Stratford station.
If it does get approval to operate in London, users may baulk at paying £5 for a 20-minute ride.
Still, Bird can afford to lose money for quite a while. This summer it raised $300 million (£230 million) at a reported valuation of $2 billion.
Maybe it is the future of short hop transport – or perhaps the Silicon Valley venture capitalists have lost touch with the reality of how ordinary mortals move across cities.
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