Siemens Partners with South African Enterprise, Legae Larona
German conglomerate and largest industrial manufacturing company in Europe, Siemens has partnered with South African Enterprise, Legae Larona as the company moves to encourage the adoption of digital technology in the country’s Alexandra Township.
Siemens believes that the Digital Transformation of enterprise and society is changing the way people work and how we function. As such, the tech company is leading the charge in embracing digitalization to make a positive impact in society.
Legae Larona is a 100 per cent black-owned Women Enterprise, and the partnership with Siemens hopes to create proudly South African merchandise using a data visualization of the Town of Alexandra.
Siemens said in a recent statement “Data collection and its interpretation is a leading factor in economic growth and development and has become an irrefutable part of our future.”
The company added “What we know and understand about the world will continue to be predicted and projected via information garnered from generations gone by; enabling communities, cities and countries to transform, learn and grow.
The Fourth Industrial Revolution (4IR) and Digitalization are often misunderstood terms and viewed with apprehension in many emerging economies. In the African context, disruptive technology should be viewed as a driver of development.”
Siemens Group Head of Communications for Southern and Eastern Africa, Keshin Govender said “We embarked on a data visualization project in Alexandra to see what could be learnt about the “DNA” of the township but also how this information could be better understood to improve living conditions for the community.”
Govender added “After tapping into our digital resources to consolidate this data, we used the visualization to create layered patterns of the community which were then printed onto South African woven fabric. The result; a vivid visual representation of the community of Alexandra told through its data attributes.”
Siemens CEO for Southern and Eastern Africa, Sabine Dall’Omo also commented “Using the data visualizations, we were able to see and understand the township and the challenges it faces, but we were also able to identify areas where we could make a tangible and sustainable difference in the Alexandra community.”
According to her, “As part of our Enterprise Development programme, we identified a 100% black women owned business, Legae Larona Sewing Cooperative, who then used this fabric to create great South African products for our employees as well as members of the broader South African business community. The cooperative is now a fully functioning business receiving orders from other companies as well.”