Taxify Rebrands, Diversifies Into Courier, Rental, Others
International transportation network company, Bolt (former Taxify) says it will be diversifying its product offerings into rental, courier and drone services in the future. According to the company, this business evolution prompted it to embark on the name change from Taxify to Bolt.
Speaking at a media meet and greet in Lagos on Monday, the Regional Manager for West Africa at Bolt, Uche Okafor, explained that the update was in line with the company’s broader vision of transportation that had already expanded from ride-hailing, with cars and motorbikes.
Speaking on why the company chose to make the change, Chief Executive Officer and co-Founder, Bolt, Markus Villig, said, “Taxify launched five years ago with a mission to make urban transportation more convenient and affordable. Our first product was a taxi dispatch solution that gave the company its original name.”
Okafor said the tech company, which started in Estonia, had evolved since its inception to now serve 25 million customers in over 30 counties globally, making it a leader in Europe and Africa.
He said Bolt was the first company to bring ride-hailing and scooter-sharing together in one single app and is currently working on expanding the scooter-sharing service across a number of European cities.
He said “While we’ve made progress on our mission, we’ve also started to outgrow parts of our brand, including the name. Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company’s future rather than the past.
Our new name ‘Bolt’ stands for fast, effortless movement – exactly what the experience of getting around in a city should be, be it by car, scooter or public transport. It also underscores our belief that the future of transportation will be electric.”