Visa Joins AFCON Sponsorship Train
American multinational financial services and official Payment Services Partner of FIFA, Visa has announced partnerships with the Union of European Football Associations’ (UEFA) Women’s Football Competitions and the Confederation of African Football (CAF) Total Africa Cup of Nations tournament to evolve its sponsorship portfolio and connect with fans around the world.
It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards.
Chief Brand and Innovation Marketing Officer, Visa Inc, Chris Curtin said “Visa has strategically positioned itself at the center of football and these events will further exemplify the unique experiences only Visa can provide to fans across the globe.”
Visa also announced its partnership with CAF as a sponsor of the Total Africa Cup of Nations (AFCON) tournament in 2019 and 2021.
Visa is the world’s second-largest card payment organization (debit and credit cards combined).